How to display ads on your site, using CPA, CPM, CPS or CPC

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What does CPA, CPM, CPS or CPC mean?

Offers on Ad servers in a variety of ways. Below is an explanation of the most common payout models for affiliate offers.


CPA – Cost Per Action/Conversion. Affiliates are paid for each conversion. A conversion might be an insurance lead, a newsletter sign up, loan request, trial request or website registration.
There are different AD servers for CPA

Below are few of them:

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CPC – Cost Per Click. The affiliate is paid for each click they send to the advertiser website.

CPS – Cost Per Sale. Affiliate earns commission for every sale they manage to send to the offer.

CPM – Cost Per Thousand Impressions. The affiliate is paid per thousand impressions of the marketing material e.g. a banner ad or email creative.